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Glossary term
A standard for attaching verifiable provenance information, called content credentials, to digital media.
The Coalition for Content Provenance and Authenticity publishes an open standard for 'content credentials': signed metadata describing how a piece of media was made and edited. Cameras, editing tools and AI generators can attach and read them. It is backed by technology, media and camera companies.
It is the leading technical standard for labelling the origin of digital media.