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Glossary term
Synthetic media that realistically imitates a real person's face or voice.
A deepfake is synthetic media, an image, video or audio clip, that realistically imitates a real person, usually made with generative AI. It can swap a face or make someone appear to say something they never said.
Detection tools exist but are in a constant race with generators.
Deepfakes enable fraud, harassment and disinformation, which drives interest in provenance and watermarking.